Perhaps Sucker Punch is trying a different approach to marketing: free stuff. Recently, I paid $15 for what I believe was little more than 90 minutes of The Last of Us DLC, so five hours for free is a welcome change from the status quo. Five additional hours of backstory and content is pretty huge, even for paid DLC.
The most significant takeaway from all this is that the "Paper Trail" content is free. It's 300 MB in total which is relatively puny compared to the sort of patches we see nowadays (I think I had one for Dead Rising 3 that was 16 GB), though I expect when the new missions are released weekly, they'll all have to be downloaded separately. The patch also boasts graphical improvements, difficulty balancing and improved boss fights, something cited as a point of contention in a few reviews.
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